We are small luxury hotel owners who got together to market our hotels abroad. We know very well the caliber of the properties we own - unique jewels. We designed this organization to market these types of destinations to a very specific guest - someone who, like us, deeply appreciates the very best life has to offer and has acquired the taste for luxury residences, palaces and most certainly small luxury hotels, leading hotels of the world -whether it is in Old Europe or somewhere else in the new world…we assume both the traditionally European Culture and a modern, ambitious future where our values are continued thru education, showcasing our heritage and promoting our example - Ad augusta per angusta.

For the benefits of our clients, you can also find some Grand Hotels at ArmilarWorld - but always Hotels that have a very special significance and place in the history of culture and travel. We promise you will never find here any common Hotel. So, in the page of Portugal, for instance, you will find Castelo Bom Jesus - immediately followed by that famous Hotel in Lisbon - The Ritz - because The Ritz caters to our same client, because The Ritz is a fantastic, traditional Hotel where luxury is of nature - before being a corporate design. Which would take us right into the lap of Monarchy and the innate rights of the well-born and the King-Sun…we just won’t do it today, or right here…